The start of a long-term collaboration

Roxxor was a digital design agency building ecommerce sites, content-managed websites and web applications for a range of clients.

I joined Roxxor as a UX designer, working alongside its founder, Ben Wynn, to design and build websites for a growing range of clients.

Much of the work centred on helping clients understand the process behind good design. Many came to us because they wanted a new website, but what often gave them confidence wasn’t the finished design. It was understanding how we arrived there. Discovery, wireframes and iterative design became just as important as the final visuals.

It’s an approach I’ve continued to use ever since.

Roxxor also marked the beginning of a collaboration that’s continued throughout much of my career. Ben and I have since worked together on DAD, Glad and several other ventures, repeatedly finding ourselves drawn to similar kinds of product problems.

Curious how experiences like this have shaped my approach?

Working with people who share a similar way of thinking has reinforced many of the principles that guide how I approach product today.