JMCQUARRIE.co.uk
James McQuarrie is a UK based Product Leader who helps teams discover, design, build and deliver digital products and services that delight their users.
University of Bath guest lecture - Decarbonisation MSc
Here’s something I never thought I’d say:
On Wednesday this week, I gave a lecture at the University of Bath.
No, I’m not switching careers, so don’t worry!
I was invited to give a guest lecture to the students taking the university’s new Decarbonisation MSc program, led by Gratsiela Madzharova and Steve Cayzer, after I reached out to Gratsiela earlier this year to learn more about the course.
My talk focused on the experience of building Glad and how Ben and I set out to create an impact-driven business.
I’ll admit, I felt nervous in the days leading up to it, but once I started, I really enjoyed the process. It was rewarding to share some “behind-the-scenes” moments from the startup journey and give the group an honest look at both the successes and the challenges we’ve faced to date.
I also took the chance to introduce one of the models I lean on frequently when thinking about behaviour change: Fogg’s Behaviour Model. If you’ve worked with me in the past 10 years you will know how much I love discussing this! 😁
Ben and I have used it frequently when considering how glad might encourage more businesses to take positive climate action.
I would love to hear from others who’ve given lectures like this - what’s your go-to framework or advice when speaking to a room full of future change-makers?
(Bonus question: any tips for dealing with the nerves in the build up to doing something like this?)