When Ben and I first explored the idea of building a startup focused on helping to increase demand for carbon removal, Frontier was a huge inspiration.

Their success in attracting big corporate to contribute to purchasing carbon removal, and their approach to stimulating supply by using advance market commitment is great.

We too believe that in order to hit the UN’s 2050 climate goals, we need to do more to stimulate the carbon removal market and find ways to increase demand for a wide range of solutions that can help clean our atmosphere.

At Glad we aim to do that by making it really easy for businesses of all sizes to contribute to removing carbon while getting business benefit in the process.

If you’re interested in this space, I highly recommend watching the interview with Nan Ransohoff, Head of Frontier and Stripe Climate embedded below, the work they are doing is hugely important.